B2C Commerce with Intershop 7

Grow your business around the world—select your target region and start selling in the corresponding languages and currencies, while also complying with regional tax regimes and payment preferences. You can define and activate payment systems from multiple providers on a country-by-country basis or centrally for each organization or region. Intershop 7 includes a global tax matrix that enables you to configure multiple tax classes, districts and rates, and associates delivery addresses with the relevant tax districts.

To ensure your customers always find your store, Intershop 7 incorporates years of experience in search engine optimization and search engine marketing. As a result, your store will come out on top in all product and price search engines where you’ve already placed your pages—again, with just a few simple clicks.

If you redesign your store at any time, your search engine ranking will remain unchanged. You can decide how your store responds to obsolete or invalid links. Thanks to website interlinking, your online marketing agency can manage your store’s internal and external links without modifying the design or functionality.

Intershop 7 incorporates a new, optimized, and intuitive search function that enables your customers to find exactly what they want with even greater speed and ease. The advanced search features include synonym support, weighted search results, auto suggest, integrated and accurate auto-correct that removes the need for retyping, and a fuzzy search function that even finds items if spelled incorrectly. In short: you are making it as easy as possible for customers to add items to their shopping cart.

Test the potential of your online activities upfront by using multivariate testing and the new A/B test function in Intershop 7. These enable you to evaluate the success of individual promotions, discounts, and store content and to assess the performance of your shopping cart, order process, and other store functions. You can analyze the results for a range of variants and selected test groups. This will show you what your customers want and how to best meet their needs—and therefore how to best improve your bottom line.

One reason your customers will keep coming back is the user-friendly ordering process. In Intershop 7, it contributes significantly to the smooth and enjoyable shopping experience. You can also encourage customers to add to their carts by recommending products at the checkout stage. In addition, you can offer discounts and/or free shipping on orders above a certain value—another proven method of boosting sales. You can also enable customers to add items from their shopping cart to a wish list or include a personal message when buying a gift.

Other possibilities include offering a range of shipping options with charges automatically and dynamically calculated based on the items ordered, accepting any payment method subject to your own predefined rules—e.g., generally accepted or selected customers only—and letting your customers opt for the earliest possible delivery or a specified delivery date.

Naturally, with Intershop 7 it’s possible to process orders fully automatically and forward details as required to external systems, suppliers, or logistics providers.

With Intershop 7, you can define your own customer groups and manage them as required, e.g., by offering special discount rates to regular customers. You can also enable retail customers to create and edit their own profiles. Business customers will also find all the functionality they require in Intershop 7, for example the ability to manage users, profiles, departments, cost centers, etc., and assign access rights to employees on an individual basis.

Use Intershop 7 to create multiple catalogs from within a single system for different customer groups and channels—even printed items such as conventional catalogs and flyers. Manage long-tail catalogs more efficiently and ensure that all information is accurate and always up to date. You can also share your product data quickly and easily with your partners and affiliates.

Manage your master data and media objects workflow-driven. With the catalog data management you are ideally equipped to roll out your system worldwide.

Use the wide range of interfaces to integrate Intershop 7 into your existing IT environment quickly, easily, and seamlessly. You can choose whether you manage your store via existing applications or use it to manage other systems.

As your business grows, so does Intershop 7. You can expand your system without disrupting or shutting down your operations and integrate new servers or components. Intelligent mechanisms spread the load, ensuring trouble-free operation and preventing system downtime. Every customer request is fulfilled, even when processing tens of thousands of orders at peak periods.